Yes we are increasing our pricing across 11 products in our range by a maximum of 10%, however we have also increased the volume of the same 11 skus by 20% to offer better value. When you see our logo on a product, you can trust that it has been crafted with absolute integrity to nurture your skin, care for your health, and protect your planet, based on the philosophy of ‘purity made simple’.įor more information about our packaging update, please contact our customer solutions team at + A With this packaging update, we continue to uphold our 5 overarching values of brand heritage, native New Zealand ingredients, global certifications, sustainability, and premium design together these create our circle of trust. We will announce them as they become available in New Zealand. You may notice some inconsistencies online or in stores, but please bear with us as we bring these changes to you. To avoid packaging wastage, we will be gradually phasing in the new designs as the old packaging runs out (Hydrating Toning Gel is available now!). Selected with care, the sustainable PEFC certified card is 100% recyclable and contains no toxins or elemental chlorine bleaches. The boxes have also had an upgrade, moving to a minimalistic black and white with gold foil accents. We believe this is the best step forward to allow us to continue providing high quality, New Zealand made natural products while ensuring the ongoing viability of the brand.

We will also be increasing the pricing of these same 11 products by no more than 10%. In a step towards reducing our environmental footprint we have improved our recyclability with kerbside recyclable bottles – they are now plastic grade 1! We will be increasing the volume of 11 products by 20%, 100ml bottles will be increasing to 120mls and 50ml bottles increasing to 60mls. With this update, our iconic, certified natural formulas will be packaged in premium gloss white bottles with black twist lock pumps, which will make a beautiful addition to your bathroom shelf. We are proud to finally share what we have been working on behind the scenes for so long: a beautiful new minimalist packaging design for our core skincare range. See below for the list of new-look products that have become available:Ĭlean beauty, clean design. Update: the majority of the new-look products are now available for purchase! We are so grateful for the support and patience from our wonderful customers as we have rolled these changes through.

Purity made simple